Minitable Tech Inc. is seeking a Marketing Creative Strategist to help with the marketing and creative processes. The Creative Strategist performs marketing reports to the heads of marketing and will work cross-functionally within the organization to further expand marketing efforts and develop our product and brand. The ideal candidate will have a thorough understanding of marketing, branding, and the creative process as a whole.
Campaign strategy and development.
This person will utilize consumer research to formulate integrated creative campaigns across all marketing channels, including offline channels like live event production.
Assist in building creative workflow by developing and implementing standardized processes, timelines, and tools
Brand style and voice.
This person will refine and enhance the Minitable brand, with the goal of maximizing direct response from and longer-term consideration within target customer groups.
This person will own the development and creation of all day-to-day asset and content creation needs. There are many creative elements and assets needed to fuel the Minitable SaaS engine—lifestyle and brand photography, product photography and video, educational resource content, social media assets, email designs, etc.
PR / Media relations
Strengthen existing relationships and cultivate new relationships with print, online, and broadcast reporters, producers, bloggers, and influencers globally.
Desired Skills & Experiences:
Excellent writing and editing skills.
Strategic thinking with a pragmatic approach
Proven ability to prioritize and deliver in a fast-paced and dynamic environment
Familiarity with website CMS tools, WordPress and Drupal is a plus.
Highly Proficient in the Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat)